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I’m driven by what brings people, cultures, and ideas together, and how design and strategy can shape those relationships into meaningful experiences

My father was a musician, singer, and songwriter, and through him I learned how rhythm, structure, and emotion shape the way people feel. Drawing, writing, and critical thinking became my way of understanding the world. That passion grew into a career in design, brand strategy, live events, and the stories that connect people.

 

Working across business and community leadership has taught me to listen first, question what I assume, and ask what matters to people. I have led design teams and developed brands across the U.S. and U.K. My Master of Design from ArtCenter College of Design deepened that practice through human-centered research and systems thinking, giving firmer structure to my design and leadership.

 

Bilingual in English and Spanish, I move between cultures, perspectives, and ways of listening. That experience shapes how I design: with clarity, empathy, and a desire to create work that feels inclusive, relevant, and human.

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Capabilities

Research
Market and Consumer Research
Surveys, Polls, and Interviews
Competitive Analysis
Search and Keyword Analysis
Trends and Insights
Empathy and Journey Mapping
 
Strategy
Brand Strategy and Positioning
Brand Architecture
Brand Narrative and Storytelling
Pitching + Presenting

Creative
Creative Direction
Team Leadership
Brand Identity
Packaging
Print and Digital Advertising
Video Production + Motion
 
UX + UI
Wireframing + Prototyping
Web Design
Product Design
Design Systems
CMS Strategy + Migration
AI
Research + Sensemaking
Research Experience Design
Strategic + Creative Exploration
Agents + Workflow Design

Clients

Technology & Cybersecurity
Black Hat
Dark Reading Cyber Security Crash Course
DevOps Fusion
Enterprise Connect
Fusion
GTEC
HDI
ICMI
InformationWeek Conference
Interop
No Jitter
Tower & Small Cell Summit
 
Electronics & Embedded Systems
ARM TechCon
DesignCon
Designer of Things
Electronics
ESC

Manufacturing, Materials & Aerospace
Aerocon
ATX
Design & Manufacturing
ExpoPlast
InformEx
PLASTEC
Power & Bulk Solids
PTX South America
Quality Expo Event Series
 
Healthcare & Life Sciences
BIOMEDevice
Medical Device & Manufacturing (MD&M)
MEDTEC
Pharmapack
Pharmatec
Food, Beauty & Packaging
Catersource
Global Food & Beverage Packaging Summit
HBA Global
Pack
PACKEX

 
Gaming
Game Developers Conference (GDC)
 
Travel & Maritime
Seatrade Cruise Global
 
Business Events & Exposition Services
Alliance Nationwide Exposition
Quartz Network
Clarion Events
United Business Media
Informa Markets

 
Insurance
Nationwide Pet Insurance

Education

ArtCenter College of Design
Master of DesignBrand Design & Strategy, 2026

University of California, Los Angeles
Marketing, Concentration in Digital Marketing, 2021

Graduated with Distinction

California State University, Long Beach
Bachelor of ArtsArt (Graphic Design), 1999

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Next Project

LINKED LIFE

Recognizing a lifetime of growth beyond the resume

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